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What are you selling?

When people are getting started in the business of using sweepstakes promotions they frequently misunderstand one of the most critical principles of this business. What are you selling? If your answer is “Sweepstakes Entries”, you are wrong–dangerously wrong. Do not pass go, do not collect $200. This common misunderstanding goes against the very definition of sweepstakes. A sweepstakes is used as a marketing tool to promote a product. No true sweepstakes will allow a customer to buy sweepstakes entries. If it does allow this, the sweepstakes sponsor can expect serious legal trouble sooner or later because it is not really..  - Read More

Web-Based Sweepstakes

Every sweepstakes product requires three components. The Client System: This is the “game terminal”. It is where the customers play games. Businesses can have from one to several hundred client terminals. The Game Server: This special computer is “the brain” of the operation. It determines the results of all the sweepstakes and “talks to” each of the client systems to display results (who wins and who loses). The server also maintains the database that contains the finite prize pool information. The Point of Sale (POS): This special computer allows business owners and employees to interact with the server. The POS..  - Read More

What is a Sweepstakes? CCI Explains!

Sweep-stakes [sweep-steyks] – noun. “A sweepstakes is a legal contest or game where anything of value is distributed by lot or chance.” (from USLegal.com) It is a self-funded promotion that offers a chance for participants to win. Winning sweepstakes entries are selected from a finite pool of entries. A Sweepstakes Internet Cafe is a business that uses sweepstakes promotions to market a product (frequently Internet time). Customers enter the Internet Cafe, purchase Internet access time, and are given free sweepstakes entries. The customers then surf the Internet and/or use computer terminals to reveal, in a very entertaining way, whether or not the free entries they received are winning entries. Sweepstakes..  - Read More

Finite System Explained

A question that frequently arises is “what, exactly, is a finite system” or “what’s the difference between a finite system and games of chance?” A true sweepstakes system is “fixed” or “finite”. When we say FIXED we don’t mean that it’s RIGGED. We mean that before the contest or sweepstakes even starts, we know with a 100% certainty what the outcome will be. We know exactly how many entries there will be, how many winners there will be, and how much each will win. We do NOT know WHO will win. This also applies to computer sweepstakes games in our..  - Read More

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